agitcorp

Last week I saw my friend Becca’s film Four Months & Ten Days: A Journey Through Palestine. It is the kind of film that hits you in the gut and shakes you out of your small world. It brings tears to your eyes as you are reminded once again the level of suffering that [...]

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Been thinking a lot lately about visual identity and its role in branding. Increasingly it is evident that a thoughtfully conceived visual identity is a necessary foundation for any branding effort. The three legs of the stool that must be in place before one can begin discuss branding and brand strategy are:
A well conceived product [...]

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